Ah, nature. That colorful, magical, mind-blowing thing that created trees, water, majestic mountains, cute animals, and…stevia—a plant that’s packed with calorie-free sweetness. And It’s stevia that makes Truvia sweet. So in this campaign, we aimed to highlight that anytime you pick Truvia for your coffee, tea or favorite treats, what you’re really picking is sweetness from nature.
GCD: Josh Leutz
ACD: Christine Gault
Designer/AD: Andrew Wetzel
